About Me


I learnt early in my professional life that a digital marketing executive plays a specialized, individual contributor role as part of the Digital Marketing & Analytics team. And I also realized that it was no easy job. The skills that were required to become one, were a kaleidoscopic combination of computer, internet, social and technological skills. I worked hard to put this knowledge to use and at this point in life, very confidently say that I find myself successful.

Devotion and a good amount of creativity is required in this field and over the years I have well acquainted myself to the digital and online techniques as well as analysis. In addition to this, a thorough learning of the key to the proper execution of marketing projects and campaigns, including ideation, creation of collaterals, and their distributions in various media and the accurate measurement and analysis of impact helped get better at my work. I focused on and polished my dedication in execution and follow up of campaigns to achieve desired results consistently as well working on online marketing, branding, social media marketing and copywriting.

My work over the years gave me ample opportunities to put my skills to test and I have learned that failures actually are just a new lesson, the trick is not to stop. The innumerable projects that I have worked on have refined me into a digital marketing executive who pursues specific goals in lead generation, lead qualification, communication, conversion and the building of the brand. It requires passion for brand building and discipline for playing this role. With experience and training I have finally achieved what I had always wanted and am ready to share it with the world by providing those who need my solutions.

My aim through this website venture is to impart my knowledge and help businesses and individuals to promote, earn and learn. My skills encompass each and every technical brick of this domain and hence, I am entirely sure of the valuable service I can provide to my clients. Here is a list of the technical skills that I possess:

  • • Search Engine Optimization (SEO)
  • • Search Engine Marketing (SEM)
  • • Social Media Optimization (SMO)
  • • Social Media Marketing (SMM)
  • • Content Marketing
  • • Pay Per Click (PPC)
  • • Web Analytics
  • • Creation and execution of Email based marketing campaigns
  • • Review and management of website and other online assets

It has to be noted that I have an experienced hand with each of the skillset aforementioned; in fact, I would have worked on tens of hundreds of projects on each of the several niches of digital marketing. I realize that you’re here for solutions, and not to place your queries forth for research; I have always been, and shall always be ready with pitch-blend solutions that focus on your exact demands!

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Skills


95

Search Engine Optimisation(SEO)

95

Social Media Marketing(SMM)

95

Search Engine Marketing(SEM)

95

Pay Per Click(PPC)

95

Content Marketing

95

Influencer Marketing

Some Stats


100

Happy Clients

6000

Hours of Work

3

Awards Won

4

Years of Experience

Experience


  • Feb 2015
    -
    Present

    W2S Solutions

    Digital Marketing Consultant

    I have over 4 years of work experience wherein I intensely focused myself into SEO, SMM and SEM. Having worked on a plethora of projects primarily related to digital marketing, I’ve reached a point where I have solutions to very intricate and particular needs of my clients. My current job with W2S Solutions as a Digital Marketing Consultant holds me responsible for SEO, SMM, email marketing, Content Curation, Influencer Marketing and Lead Generation. I draw most of my experience working on each of these fields timelessly and tirelessly.

  • Aug 2014
    -
    Jan 2015

    Jothi Softtech

    Senior SEO Consultant

    Prior to my working with W2S solutions, I worked as a Senior SEO Consultant for Jothi Softtech for about 1 year and 6 months, which was never the less my stepping stone in endeavoring and understanding Digital Marketing to the core. The more we work, the deeper our knowledge gets to be; and the swifter our work yields to be. Having provided successful and top-notch Digital Marketing assistance to over one hundred clients, I can reassure a strong knowledge base and hands that involuntarily fetch the right fruit!

Education


  • 2009
    -
    2012

    King College of Technology - Namakkal

    Master of Computer Applications

    A place where i have been sculpted.

  • 2005
    -
    2008

    Dr.R.K.S.College of Arts and Science

    Bachelor of Computer Applications

Contact


Chennai,
Tamilnadu, India 600042

arulkaruppannan1986@gmail.com

+91 86818 12584

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